Essay
Miriam purchased a new car last month, but she continues to look at advertising for cars and notes how many other cars like hers are on the road. When a news article came out the other day indicating problems with the transmission noted by owners of her make of car, Miriam took that to mean that all types of cars in that class can have those problems, not just hers. She even sought out a Consumer Reports article that pointed out that the car she purchased was rated highly on reliability. What is Miriam experiencing?
Correct Answer:

Verified
Miriam is experiencing cognitive dissona...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q63: According to the VALS classification of consumers,what
Q113: In Maslow's Hierarchy of Needs,_ needs include
Q127: Business buyers are not influenced by emotional
Q138: Explain why the Hispanic culture is of
Q140: Barbara doesn't like to make major purchase
Q142: _ is made up of tangible itemssuch
Q143: Which of the following is a social/cultural
Q144: Which of the following is NOT a
Q145: Using which strategy do planners treat the
Q146: Name and describe the psychological influences that