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    Principles of Marketing Study Set 7
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    Exam 3: Analyzing the Marketing Environment
  5. Question
    Why Might Marketers Want to Target Segments of the Population
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Why Might Marketers Want to Target Segments of the Population

Question 20

Question 20

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Why might marketers want to target segments of the population based on lifestyles rather than age groups?

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Too much might be assumed abou...

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