________ Is Formal Research, Such as Surveys, In-Depth Interviews, Observational

Multiple Choice

________ is formal research, such as surveys, in-depth interviews, observational methods, focus groups, and all types of primary and secondary data used to develop a marketing plan and, ultimately, provide information for an advertising plan.

A) Marketing research
B) Media research
C) Consumer insight research
D) Semiotic analysis
E) Concept testing