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    Business
  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 7: Strategic Planning
  5. Question
    Which Type of Advertising Objective Is Most Closely Associated with the Facets
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Which Type of Advertising Objective Is Most Closely Associated with the Facets

Question 2

Question 2

Multiple Choice

Which type of advertising objective is most closely associated with the Facets Model of Effects category of emotion?


A) cue the psychological appeal
B) create awareness
C) stimulate desire
D) establish the brand position
E) connect to positive brand experiences

Correct Answer:

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