John Had Been Working on the Creative Concept for One

Multiple Choice

John had been working on the creative concept for one of his clients when he finally jumped from the strategy statement to an original idea that conveys the strategy in an interesting way. What did John just do?

A) took the creative leap
B) took the creative plunge
C) switched from right- to left-brain thinking
D) completed a creative aerobics session
E) switched from facts to fantasy