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    Business
  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 9: Copywriting
  5. Question
    ________ Is the Text of an Ad or the Words
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________ Is the Text of an Ad or the Words

Question 42

Question 42

Multiple Choice

________ is the text of an ad or the words that people say in a commercial.


A) Copy
B) Body
C) Verbiage
D) Dialogue
E) Headline

Correct Answer:

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