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    Advertising and IMC Principles
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    Exam 9: Copywriting
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    Which of the Following Is Another Name for the First
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Which of the Following Is Another Name for the First

Question 19

Question 19

Multiple Choice

Which of the following is another name for the first paragraph of the body copy?


A) tagline
B) lead
C) paramount
D) initial
E) headline

Correct Answer:

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