True/False
Formulaic advertising copy, called adese, violates guidelines for writing effective copy described in this chapter.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q11: Jane is interning at an advertising agency
Q13: A headline for a magazine ad states
Q16: A magazine ad for Geico car insurance
Q17: Radio advertising relies on conversational style and
Q18: One way to make banner ads more
Q19: Which of the following is another name
Q20: The person who shapes and sculpts the
Q22: Copywriters working on a radio commercial use
Q100: _ are sectional headlines that can be
Q136: Association headlines use image and lifestyle to