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    Global Marketing Study Set 2
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    Exam 1: Introduction to Global Marketing
  5. Question
    Starbucks Dropped the Word "Coffee" from Its Logo
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Starbucks Dropped the Word "Coffee" from Its Logo

Question 10

Question 10

Multiple Choice

Starbucks dropped the word "Coffee" from its logo. This is an example of:


A) Standardization.
B) Adaptation.
C) Diversification.
D) Automation.
E) Modernization.

Correct Answer:

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