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Diageo PLC, V&S Vin & Spirit AB, and Seagram and Other

Question 75

Multiple Choice

Diageo PLC, V&S Vin & Spirit AB, and Seagram and other marketers know that Russians consume a great deal of vodka. This type of market segmentation can be classified as:


A) demographic.
B) behavioral.
C) psychographic.
D) occupational.
E) benefit.

Correct Answer:

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