All of the Following Are True EXCEPT

Multiple Choice

All of the following are true EXCEPT

A) marketing has evolved to be more about building a two-way relationship with consumers.
B) in 2015 the number of LinkedIn users was closer to the number of Facebook users than to the number of Twitter users.
C) the online community of customers is much quicker, cheaper, and effective to reach than traditional focus groups and surveys.
D) successful strategy implementation requires a firm to know what people are saying about it and its products.
E) company websites should enable customers to interact with the firm on a variety of social media networks.