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Which of These Is NOT a Rule for Using Product

Question 13

Multiple Choice

Which of these is NOT a rule for using product positioning as a strategy-implementation tool?


A) Look for the hole or vacant niche, a segment of the market currently not being served.
B) Do not serve two segments with the same strategy.
C) Position yourself in the middle of the map, if you are one of only two competitors.
D) Position yourself in the middle of the map, if there are more than two competitors.
E) All of these are rules for using product positioning as a strategy-implementation tool.

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