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    Marketing Study Set 4
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    ________ Is the Set of Benefits or Values a Company
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________ Is the Set of Benefits or Values a Company

Question 164

Question 164

Multiple Choice

________ is the set of benefits or values a company promises to deliver to its consumers to satisfy their needs.


A) A money-back guarantee
B) Low pricing
C) Good customer service
D) A value proposition
E) An attribute

Correct Answer:

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