Multiple Choice
Which of the following is an example of consumer-generated marketing?
A) Toyota's presence in online communities
B) Nike's Nike Plus running Web site
C) H) J. Heinz's use of brand-related consumer videos posted on video-sharing websites
D) Neiman Marcus's InCircle Rewards program for its best customers
E) The Lexus Covenant aimed at creating customer delight
Correct Answer:
Verified
Correct Answer:
Verified
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