Ben & Jerry's Challenges All Stakeholders, Including Employees, Top Management

Multiple Choice

Ben & Jerry's challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and community welfare in their day-to-day decisions. Actions such as this by companies seizing the opportunity to do well by doing good reflects ________.

A) virtual marketing
B) caring capitalism
C) profit marketing
D) sustainable marketing
E) myopia