AmazonCom Leverages Relationships with Its 35 Million Customers by Offering

Multiple Choice

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon.com capture a greater ________.

A) value proposition
B) customer ownership
C) share of customer
D) social network
E) customer base