Your Local Department of Education Has Budgeted a Significant Amount

Multiple Choice

Your local department of education has budgeted a significant amount of money for a radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educational and professional, of reading every day. This is an example of a(n) ________ campaign.

A) ethical
B) social marketing
C) for-profit
D) consumer-generated
E) differentiated