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    Marketing Study Set 4
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    According to the Authors, a Highly Profitable, Short-Term Customer Is
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According to the Authors, a Highly Profitable, Short-Term Customer Is

Question 90

Question 90

Multiple Choice

According to the authors, a highly profitable, short-term customer is a ________.


A) true friend
B) butterfly
C) stranger
D) barnacle
E) true believer

Correct Answer:

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