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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    Explain How and Why Marketers Go Beyond Selling a Product
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Explain How and Why Marketers Go Beyond Selling a Product

Question 62

Question 62

Essay

Explain how and why marketers go beyond selling a product or service to create brand experiences.

Correct Answer:

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Sellers are most effective when they foc...

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