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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    The Fact That a Hot Dog Costs Five Times More
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The Fact That a Hot Dog Costs Five Times More

Question 104

Question 104

Multiple Choice

The fact that a hot dog costs five times more at Disneyland than at Costco is an example of ________.


A) allowance pricing
B) captive-product pricing
C) penetration pricing
D) segmented pricing
E) promotional pricing

Correct Answer:

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