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    Exam 9: Pricing: Capturing Customer Value
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    Hotline Long Distance Service Uses Captive-Product Pricing for Its Phone
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Hotline Long Distance Service Uses Captive-Product Pricing for Its Phone

Question 1

Question 1

Multiple Choice

Hotline Long Distance Service uses captive-product pricing for its phone call charges.Because this is a service,the price is broken into a fixed rate plus a per-call ________.


A) fixed rate usage
B) variable usage rate
C) standard usage rate
D) market usage rate
E) fixed fee

Correct Answer:

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