A Company Decides on Its Promotion Budget by Using Four

Multiple Choice

A company decides on its promotion budget by using four common methods to set the total budget for advertising. What are two of these methods?

A) the affordable method, the integrated method
B) the percentage-of-sales method, the integrated method
C) the integrated method, objective-task method
D) the integrated method, the competitive-parity method
E) the objective-and-task method, affordable method