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    Exam 13: Communicating Customer Value: Advertising and Public Relations
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    What Is the First Element That a Reader Typically Notices
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What Is the First Element That a Reader Typically Notices

Question 145

Question 145

Multiple Choice

What is the first element that a reader typically notices in a print ad?


A) copy
B) illustration
C) headline
D) logo
E) color

Correct Answer:

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