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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    When the Makers of a Ballpoint Pen State They Are
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When the Makers of a Ballpoint Pen State They Are

Question 103

Question 103

Multiple Choice

When the makers of a ballpoint pen state they are in the communication equipment business, they are defining their mission in terms of the ________.


A) environment
B) technology used
C) company
D) product
E) market

Correct Answer:

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