Multiple Choice
The marketing concept is best thought of as which of the following?
A) a guiding philosophy for the company's marketing strategy
B) a specific company tactic to build relationships with customers, vendors, and suppliers
C) the overall purpose of the company
D) the position the company's product holds in customers' minds
E) the organization of the company's marketing department
Correct Answer:
Verified
Correct Answer:
Verified
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