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Revlon Has Clearly Defined Its "Mission" of Selling Lifestyle and Self-Expression

Question 9

Multiple Choice

Revlon has clearly defined its "mission" of selling lifestyle and self-expression. In order for the firm to launch its strategic plan, the mission needs to be turned into detailed ________ that guide each level of the company.


A) strategies
B) tactics
C) product mixes
D) supporting objectives
E) promotional tools

Correct Answer:

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