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    Marketing Study Set 4
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    ________ Is the Place a Product Occupies in Consumer's Mind
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________ Is the Place a Product Occupies in Consumer's Mind

Question 8

Question 8

Multiple Choice

________ is the place a product occupies in consumer's mind relative to competitors' products.


A) Product placement
B) Product position
C) Market segmentation
D) Market targeting
E) Product promotion

Correct Answer:

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