Multiple Choice
Business portfolio planning involves two steps: ________ and ________.
A) identifying SBUs; assessing the attractiveness of SBUs
B) analyzing the current business portfolio; shaping the future business portfolio
C) identifying internal strengths; identifying external opportunities
D) conducting a SWOT analysis; establishing marketing controls
E) identifying growth opportunities; evaluating growth opportunities
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The marketing control process entails the following
Q22: In the four Ps of the marketing
Q77: Give a situation in which the suggested
Q79: After management has identified the key businesses
Q91: Guided by marketing strategy,the company designs a
Q95: One valid criticism of the four Ps
Q100: Define marketing planning.Briefly outline the major steps
Q124: What is a strategic business unit (SBU)and
Q148: Define strategic planning. Discuss the steps involved.
Q148: _ entails reducing the business portfolio by