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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    ________ Entails Reducing the Business Portfolio by Eliminating Products That
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________ Entails Reducing the Business Portfolio by Eliminating Products That

Question 148

Question 148

Multiple Choice

________ entails reducing the business portfolio by eliminating products that no longer fit the company's overall strategy.


A) Market segmentation
B) BCG
C) Product line extension
D) Downsizing
E) Market redesign

Correct Answer:

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