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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    ________ Are Low-Growth, High Share Businesses or Products
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________ Are Low-Growth, High Share Businesses or Products

Question 52

Question 52

Multiple Choice

________ are low-growth, high share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.


A) Stars
B) Cash cows
C) Question marks
D) Dogs
E) Cats

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