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    Marketing Study Set 4
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Making More Sales to Current Customers Without Changing a Firm's
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Making More Sales to Current Customers Without Changing a Firm's

Question 41

Question 41

Multiple Choice

Making more sales to current customers without changing a firm's products is called ________.


A) market development
B) market growth
C) market penetration
D) product development
E) market attractiveness

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