Explain Why,according to the Authors of Your Text,the Four Ps

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The Answer is In today's day and age of customer relationship marketing,the four Ps can be described as the four Cs from the customer's point of view.In lieu of product,there is customer solution;that is,customers buy solutions to their problems or look for value in products.Customers are more interested in the total costs of obtaining,using,and disposing of a product.That is,customer cost replaces price in customer relationships.The place element of the marketing mix focuses on convenience.Convenience in availability is the central focus of customers.Finally,customers and marketers want two- way communication.Marketers should use the four Cs as a base for the four Ps of their marketing mix.

Explain Why,according to the Authors of Your Text,the Four Ps

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Explain Why,according to the Authors of Your Text,the Four Ps

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Correct Answer:VerifiedShow Answer

Correct Answer:
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