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    Exam 6: Understanding Consumer and Business Buyer Behaviour
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    Brand Personality Is a Mix of Human Traits Attributed to a Brand
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Brand Personality Is a Mix of Human Traits Attributed to a Brand

Question 118

Question 118

Multiple Choice

Brand personality is a mix of human traits attributed to a brand. Which of the following is one of the five brand personality traits discussed in your text?


A) sincerity
B) empathy
C) confidence
D) indecision
E) emotion

Correct Answer:

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