Multiple Choice
Which of the following statements about buying centres is true?
A) The buying centre is like a standing committee.
B) The buying centre roles are specified on the organizational chart.
C) The typical buying centre has five employees, one to assume each of the buying centre's roles.
D) An individual's role in the buying centre does not change.
E) The buying centre may involve informal participants who are not obvious to sellers.
Correct Answer:

Verified
Correct Answer:
Verified
Q31: Give an example of a cultural shift
Q46: People tend to interpret new information in
Q55: Cultural factors exert a broad and deep
Q118: Brand personality is a mix of human
Q119: Explain why typical husband-dominant or wife-dominant products
Q119: There is a trend in Canada toward
Q121: In general, innovators tend to be traditional
Q124: Why might marketers be interested in social
Q125: The third largest visible minority identified themselves
Q127: Cameron loves to know about and purchase