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    Marketing Study Set 4
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    Exam 6: Understanding Consumer and Business Buyer Behaviour
  5. Question
    Many Major Purchases Result in ________, or Discomfort Caused by Postpurchase
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Many Major Purchases Result in ________, or Discomfort Caused by Postpurchase

Question 162

Question 162

Multiple Choice

Many major purchases result in ________, or discomfort caused by postpurchase conflict.


A) need recognition
B) cognitive dissonance
C) purchase decisions
D) legitimization
E) dissatisfaction

Correct Answer:

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