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  2. Topic
    Business
  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    The First Step of the Business Buying Process Is ________
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The First Step of the Business Buying Process Is ________

Question 14

Question 14

Multiple Choice

The first step of the business buying process is ________.


A) general need description
B) supplier search
C) proposal solicitation
D) problem recognition
E) order-routine specification

Correct Answer:

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