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    Marketing Study Set 4
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    Exam 7: Segmentation, Targeting, and Positioning
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    Marketers of Automobiles, Financial Services, and Travel Are Most Likely
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Marketers of Automobiles, Financial Services, and Travel Are Most Likely

Question 12

Question 12

Multiple Choice

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?


A) gender
B) life cycle
C) occasion
D) usage rate
E) benefits sought

Correct Answer:

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