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The 55-Year-Old Baby Boomers Share Common Needs in Music and Performers

Question 99

Multiple Choice

The 55-year-old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called a(n) ________.


A) market segment
B) target market
C) well-defined market
D) differentiated market
E) undifferentiated market

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