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Mass Marketers, Such as Target and Venture Stores, Often Ignore

Question 49

Multiple Choice

Mass marketers, such as Target and Venture Stores, often ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?


A) undifferentiated marketing
B) differentiated marketing
C) target marketing
D) concentrated marketing
E) micromarketing

Correct Answer:

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