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    Marketing Study Set 4
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    Exam 7: Segmentation, Targeting, and Positioning
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    ________ Marketing Tailors Brands and Promotions to the Needs and Wants
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________ Marketing Tailors Brands and Promotions to the Needs and Wants

Question 31

Question 31

Multiple Choice

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.


A) Undifferentiated
B) Differentiated
C) Niche
D) Local
E) Variable

Correct Answer:

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