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    Marketing Study Set 3
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Kia Offers a New Model of Car with the Same
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When Kia Offers a New Model of Car with the Same

Question 4

Question 4

True/False

When Kia offers a new model of car with the same features as a comparable Toyota or Ford and provides a longer warranty,Kia is following a more-for-less strategy.

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