Multiple Choice
Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?
A) more-for-the-same
B) more-for-more
C) repositioning
D) the-same-for-less
E) more-for-less
Correct Answer:
Verified
Correct Answer:
Verified
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