A Consumer Products Company Wants More Creativity in Its Research

Essay

A consumer products company wants more creativity in its research and development operations. The company has spent lots of money on creativity training sessions. These have helped somewhat, but the vice-president of this area believes that the fundamental conditions must be altered to allow more creativity. Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations. For each condition, briefly explain how it might improve creativity.