Multiple Choice
The Apex Corporation has sold the same product since its entry into the marketplace.Each time the sales of its product have slipped,the firm has responded by cutting prices and increasing promotions.In spite of its efforts,sales continued to decline.Apex's 'product-focused' response is evidence of ________.
A) a profit-maximisation philosophy
B) production myopia
C) maximisation myopia
D) marketing myopia
E) the marketing concept
Correct Answer:
Verified
Correct Answer:
Verified
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