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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    The Cost of Attracting New Customers Is Thought to Be
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The Cost of Attracting New Customers Is Thought to Be

Question 58

Question 58

Multiple Choice

The cost of attracting new customers is thought to be ________ than the cost of retaining existing customers.


A) two times higher
B) five times higher
C) ten times higher
D) twenty times higher
E) twenty-five times higher

Correct Answer:

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