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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Contemporary Marketing Practice Is the Responsibility of Which Group or Groups
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Contemporary Marketing Practice Is the Responsibility of Which Group or Groups

Question 86

Question 86

Multiple Choice

Contemporary marketing practice is the responsibility of which group or groups of organisational employees?


A) marketing and finance
B) sales and customer support
C) information technology
D) general management
E) All of the above.

Correct Answer:

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