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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Marketing Is an Activity,set of Institutions and Processes for Creating,communicating,delivering
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Marketing Is an Activity,set of Institutions and Processes for Creating,communicating,delivering

Question 88

Question 88

Short Answer

Marketing is an activity,set of institutions and processes for creating,communicating,delivering and exchanging offerings to customers,clients,partners and society at large while ensuring long-term __________ for the firm.

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