Multiple Choice
All of the following are accurate guidelines for a company's mission statement EXCEPT which one?
A) A mission statement should be realistic.
B) A mission statement should focus on sales or profits.
C) A mission statement should fit the market environment.
D) A mission statement should be specific.
E) A mission statement should motivate employees.
Correct Answer:

Verified
Correct Answer:
Verified
Q90: The beverage,Lucozade,was originally marketed as a nutrient
Q91: A(n)_ defines a business in terms of
Q92: A marketing manager is busy working with
Q93: The BCG portfolio matrix classifies SBUs on
Q94: Unlike strategic-planning efforts of the past,which were
Q96: Companies with many different products or brands
Q97: The process of dividing a market into
Q98: To be successful at marketing,companies must effectively
Q99: When should a company consider downsizing its
Q100: In the product / market expansion grid,two