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The BCG Portfolio Matrix Classifies SBUs on Two Dimensions,namely ________

Question 93

Multiple Choice

The BCG portfolio matrix classifies SBUs on two dimensions,namely ________ and ________.


A) market share;market or industry attractiveness
B) market or industry growth rate;market or industry attractiveness
C) market growth rate;relative market share
D) market growth rate;profits
E) market penetration;market development

Correct Answer:

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