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    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
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    Which of the Following Is a Useful Tool for Identifying
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Which of the Following Is a Useful Tool for Identifying

Question 58

Question 58

Multiple Choice

Which of the following is a useful tool for identifying growth opportunities?


A) the BCG matrix
B) the business portfolio
C) the product / market expansion grid
D) the value chain
E) the value delivery network

Correct Answer:

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